The second day took place last Thursday, October 26th. NOVA_Talks on "How to Make Corporate Social Responsibility Profitable in SMEs", an event organized by the Novaterra Foundation and which has included the participation of experts in the field of business and research.
The panel of experts has been introduced by Paco Alós, responsible for CSR of Caixa Popular, and composed of Thomas Gonzalez-Cruz, Director of the Chair of Business and Humanism of the University of Valencia and promoter of the Registry of Socially Responsible Valencian Entities (REVSR); Gemma Pons García, Mediator-Lawyer, founder and Executive Director of Intelligent Conflict Management Mediation Center, based in Valencia, commercial mediator in the Chamber of Commerce of Valencia and specialist in SDG action plans and B-Corp companies; and Nancy Daiss, Corporate Responsibility Manager International in the multinational group San Lucar, a leading premium fruit and vegetable brand in Europe.
PRACTICAL CONCLUSIONS OF THE CONFERENCE
- "If you're certified, your profits and revenue increase, and you attract new clients."
- "Companies will have a marginal entry in the Commercial Registry that will make it more interesting for many companies to see."
- "When it comes to sustainability, it's important to involve the team, because there's going to be a lot of resistance to change."
- "When faced with the dilemma of whether or not to communicate what we do in sustainability, the answer is to communicate, without being pretentious."
