This academic document presents an analysis of the degree of digital transformation of 183 companies that are already immersed in this process of comprehensive organizational change. It also describes the degree of data orientation of the person leading the organization's digital transformation process. Data orientation is an approach that emphasizes the importance of collecting and analyzing data to develop ideas and knowledge. Understood as a quality of people in management positions, data orientation is defined as the ability to make effective decisions based on the organization's ability to quickly and effectively obtain information about organizational performance, user behavior, and the environment. Data orientation is key to making decisions based on the analysis of information provided by big data analytics and the management of the correct use of new technologies that drive the digital transformation process of organizations.
