{"id":1116,"date":"2024-10-25T11:40:55","date_gmt":"2024-10-25T11:40:55","guid":{"rendered":"http:\/\/localhost:8888\/ctdr\/?p=1116"},"modified":"2024-10-25T11:40:57","modified_gmt":"2024-10-25T11:40:57","slug":"in-the-sme-a-look-at-the-future-of-small-businesses","status":"publish","type":"post","link":"https:\/\/www.catedradeempresayhumanismo.com\/en\/events\/in-the-sme-a-look-at-the-future-of-small-businesses\/","title":{"rendered":"AI in SMEs: A look at the future of small businesses"},"content":{"rendered":"<p>On September 24, the Caixa Popular headquarters were the scene of a highly anticipated event: &quot;AI in SMEs&quot;.<\/p>\n\n\n\n<p>Susana Lluna, a renowned expert in digital transformation and emerging technologies, was in charge of leading the presentation. From the very beginning, Lluna managed to capture the interest of the attendees by presenting a clear premise:<em> \u201cWe are at a crucial moment in the digital transformation, and AI is no longer just a matter for large companies. SMEs must prepare to integrate this technology if they want to remain competitive.\u201d <\/em>However, he wanted to warn those present:<em> \u201cAI is a fad, I&#039;m not going to lie to you. I&#039;m not going to show you the tool, I&#039;m going to talk to you about the ability.\u201d<\/em><\/p>\n\n\n\n<p>The room, which was full to capacity, reflected the general enthusiasm for a topic that, although it may seem technical, was broken down in an accessible and practical way by Lluna.<\/p>\n\n\n\n<p><strong>No, not all SMEs need AI<\/strong><\/p>\n\n\n\n<p>Throughout the talk, he discussed in detail the opportunities and challenges that AI presents for small businesses and the importance of knowing how to identify which ones are most suitable for them, if they exist.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em> \u201cAI is not always needed. We need to be aware and know what tools exist and whether they can really help us.\u201d<\/em>.<\/p>\n<cite>Susana Luna<\/cite><\/blockquote>\n\n\n\n<p>Among the highlights, there was talk about the technological evolution that the world of small and medium-sized businesses has faced and the importance of educating oneself on what an Artificial Intelligence tool really is, and what it is not, and how its services are offered.<\/p>\n\n\n\n<p>Lluna also took time to talk about the barriers that SMEs face when trying to implement AI: the lack of technical resources, lack of knowledge about the technology and, above all, the fear of change. But far from being an insurmountable obstacle, the speaker offered practical solutions, suggesting that the key lies in continuous training and collaboration with technological partners.<\/p>\n\n\n\n<p>One of the most revealing moments of the day was when Lluna addressed the relationship between AI and employability. In response to the concerns of some attendees about the possible reduction of jobs, his message was clear: \u201cAI is not coming to replace humans, but to complement them. Companies must train their employees to take advantage of this technology and create new, more specialized roles with greater added value.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.catedradeempresayhumanismo.com\/wp-content\/uploads\/2024\/10\/Post-de-Facebook-san-valentin-fotos-collage-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.catedradeempresayhumanismo.com\/wp-content\/uploads\/2024\/10\/Post-de-Facebook-san-valentin-fotos-collage-1.png\" alt=\"\" class=\"wp-image-1120\" srcset=\"https:\/\/www.catedradeempresayhumanismo.com\/wp-content\/uploads\/2024\/10\/Post-de-Facebook-san-valentin-fotos-collage-1.png 940w, https:\/\/www.catedradeempresayhumanismo.com\/wp-content\/uploads\/2024\/10\/Post-de-Facebook-san-valentin-fotos-collage-1-300x251.png 300w, https:\/\/www.catedradeempresayhumanismo.com\/wp-content\/uploads\/2024\/10\/Post-de-Facebook-san-valentin-fotos-collage-1-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><\/figure>\n\n\n\n<p>The event closed with a round of questions, in which several concerns were raised.<\/p>\n\n\n\n<p>In short, the event was a resounding success, not only because of the high turnout, but also because of the clarity with which Susana Lluna managed to explain a topic that, for many, may seem complex. AI is already here and, as was demonstrated, SMEs have a great opportunity to take advantage of it and adapt to the future.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.catedradeempresayhumanismo.com\/wp-content\/uploads\/2024\/10\/Diseno-sin-titulo-4.mp4\"><\/video><\/figure>","protected":false},"excerpt":{"rendered":"<p>Susana Lluna, a renowned expert in digital transformation and emerging technologies, was in charge of leading the presentation. From the very beginning, Lluna managed to capture the interest of the attendees by stating a clear premise: \u201cWe are at a crucial moment in digital transformation, and AI is no longer just a matter for large companies. SMEs must prepare to integrate this technology if they want to remain competitive.\u201d However, she wanted to warn the attendees: \u201cAI is a fad, I am not going to lie to you. I am not going to show you the tool, I am going to talk to you about the skill.\u201d <\/p>","protected":false},"author":6,"featured_media":1118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[22,28,35,25,21,26],"class_list":["post-1116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-catedra-empresa-y-humanismo","tag-ceih","tag-ia-en-la-pyme","tag-responsabilidad-social-corporativa","tag-sostenibilidad","tag-sosteniblidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IA en la Pyme: Una mirada al futuro de las peque\u00f1as empresas - C\u00e1tedra de Empresa y Humanismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.catedradeempresayhumanismo.com\/en\/events\/in-the-sme-a-look-at-the-future-of-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA en la Pyme: Una mirada al futuro de las peque\u00f1as empresas - C\u00e1tedra de Empresa y Humanismo\" \/>\n<meta property=\"og:description\" content=\"Susana Lluna, reconocida experta en transformaci\u00f3n digital y tecnolog\u00edas emergentes, fue la encargada de liderar la ponencia. Desde el primer momento, Lluna logr\u00f3 captar el inter\u00e9s de los asistentes al plantear una premisa clara: \u201cEstamos en un momento crucial de la transformaci\u00f3n digital, y la IA ya no es solo cosa de grandes empresas. Las pymes deben prepararse para integrar esta tecnolog\u00eda si quieren mantenerse competitivas\u201d. Sin embargo, quiso advertir a los asistentes: \u201cLA IA es una moda, no os voy a mentir. No voy a ense\u00f1aros la herramienta, voy a hablaros de la habilidad\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.catedradeempresayhumanismo.com\/en\/events\/in-the-sme-a-look-at-the-future-of-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00e1tedra de Empresa y Humanismo\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-25T11:40:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-25T11:40:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.catedradeempresayhumanismo.com\/wp-content\/uploads\/2024\/10\/Post-de-Facebook-san-valentin-fotos-collage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"823\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dulce Iborra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dulce Iborra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.catedradeempresayhumanismo.com\/eventos\/ia-en-la-pyme-una-mirada-al-futuro-de-las-pequenas-empresas\/\",\"url\":\"https:\/\/www.catedradeempresayhumanismo.com\/eventos\/ia-en-la-pyme-una-mirada-al-futuro-de-las-pequenas-empresas\/\",\"name\":\"IA en la Pyme: Una mirada al futuro de las peque\u00f1as empresas - 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